Activewear is the top performing fashion category on social media

  • While the fashion industry at large struggles in the pandemic, activewear is thriving, with sales and engagement spikes across social media.
  • Activewear brands like Fabletics and Vejas have been standouts in terms of engagement on influencer content mentioning them, according to new data from Traackr.
  • Business Insider broke down key findings from Traackr’s latest report, including top activewear brands and fashion influencer content by category.
  • Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

The American fashion industry at large — and especially luxury — has declined in sales and engagement on social media during the pandemic.

Onetime stalwarts like J.Crew, JCPenney, and Brooks Brothers have filed for bankruptcy in the last few months while some luxury outlets like Need Supply and Totokaelo shut down permanently. 

As a result, many brands have cut back their spending on paid deals with creators.

Luxury fashion brands saw engagements (the number of likes, shares,

Read More

Female Fashion Magazine

The moment fashion pops up in any discussion the figure of the sexy female starts to reverberate in the mind. But why it is so? That because is the vanguard of fashion, makeup and beauty. But that doesn’t mean that her counterpart that is male is behind the fashion scene. Nowadays, the so-called metro-sexual male of the society are equally conscious about the fashion and taking on the beauty tips which were earlier thought to be the jewelry of a woman.

As the fashion is synonymous with the female, the market has been flood with the female fashion magazine. The female fashion magazine market was completely untapped and with the foray of fashion magazine on female a new wave of fashion transpired in the society and it has brought the see change in the fashion world of woman and magazine business has also savor a new record of sale.

It’s … Read More