Petco Ends the Sale of Electronic “Shock” Collars, Firmly Establishes itself as the Health and Wellness Company for Pets

SAN DIEGO, Oct. 6, 2020 /PRNewswire/ — Petco today announced it has stopped selling specific electronic “shock” collars, strengthening its commitment to positive reinforcement training methods and solidifying the company’s evolution from a leading pet specialty retailer to a category-defining health and wellness partner for pets and pet parents. Recognizing the opportunity to create real change, the company is calling on the industry and consumers to join its movement via an online petition aimed at creating responsible regulation for the retail sale of shock collars to general consumers.

“Electricity may be critical to powering your microwave, but it has no role for the average pet parent training their dog,” said Petco CEO Ron Coughlin. “Shock collars have been shown to increase fear, anxiety and stress in dogs, and we believe there’s a better way – Positive Reinforcement Training. As a health and wellness company, our mission is focused on improving

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FDA establishes the Digital Health Center of Excellence

Today, the U.S. Food and Drug Administration announced it is launching the Digital Health Center of Excellence within the Center for Devices and Radiological Health (CDRH). The launch of the Digital Health Center of Excellence is an important step in furthering the agency’s overarching dedication to the advancement of digital health technology, including mobile health devices, Software as a Medical Device (SaMD), wearables when used as a medical device, and technologies used to study medical products.

Establishing the Digital Health Center of Excellence is part of the FDA’s work to ensure that the most cutting-edge digital health technologies are rapidly developed and reviewed in the U.S. Today’s announcement marks the next stage in applying a comprehensive approach to digital health technology to realize its full potential to empower consumers to make better-informed decisions about their own health and provide new options

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