ITC Fiama launches ‘MyHappimess,’ an initiative to lead conversations on mental well-being on World Mental Health Day

In an endeavour to understand the changing attitude and behaviour of Indians towards mental health and well-being, ITC Fiama with Nielsen, a leading market research company, conducted one of India’s largest online surveys on Mental Health. Over 700 individuals between the age of 18-45 years, men and women, across 15 cities in India participated in the survey. The study revealed that 77% individuals feel conversations around mental health and wellbeing is not adequate; 87% said metal health is at least as important as physical health; more than 80% said that the lockdown has negatively impacted their mental well-being; nearly 1 in 4 young Indians feel that mental health issues can start as early as the teens; 70% of young Indians under the age of 25 have had issues with mental wellbeing and many such facts.

With this as the premise, ITC Fiama in collaboration with expert NGO MINDS foundation has

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