Seoul’s angels: South Korea food delivery giants rev up rider race amid coronavirus boom

SEOUL (Reuters) – In South Korea, some of the world’s biggest food delivery firms are scrambling to surf an estimated $4 billion wave of new orders, contracting thousands of new riders in a boom triggered by the scourge of the global economy – the coronavirus pandemic.

Chey Young-ah, a dispatch rider, checks her mobile phone as she chooses a delivery job in Seongnam, South Korea, October 7, 2020. Picture taken on October 7, 2020. REUTERS/Kim Hong-Ji

Koreans had already developed such an appetite for meal deliveries that the country ranked third in the world last year for food order services, according to consultancy Euromonitor. Now, tough social distancing rules and work-from-home policies to counter the pandemic have fuelled explosive growth.

South Korea’s food delivery market is expected to jump 40% this year to around $15.4 billion from $11 billion in 2019, Euromonitor data showed, topped only by China and the

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Seoul’s angels: S.Korea food delivery giants rev up rider race amid coronavirus boom

* Home delivery orders rocket, stokes shortage of dispatch bikers

* S.Korea’s 2020 food orders market seen at $15.4B vs $11B in 2019 -Euromonitor

* Leading operators adding thousands of bikers to contractor pool

* Rider pay up to 15,000 won ($13) per order vs hourly minimum wage of 8,590 won

* Contractor work like rider jobs to keep growing, raises labour rights issue -expert

SEOUL, Oct 14 (Reuters) – In South Korea, some of the world’s biggest food delivery firms are scrambling to surf an estimated $4 billion wave of new orders, contracting thousands of new riders in a boom triggered by the scourge of the global economy – the coronavirus pandemic.

Koreans had already developed such an appetite for meal deliveries that the country ranked third in the world last year for food order services, according to consultancy Euromonitor. Now, tough social distancing rules and work-from-home policies to

Read More