New Study Shows That Playing With Dolls Allows Children to Develop Empathy and Social Processing Skills

BarbieĀ® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play

  • Evidence shows that doll play activates brain regions which are associated with social information processing and empathy, indicating that doll play enables children to rehearse, use and perform these skills even when playing on their own

  • To understand the relevancy of the study, Barbie independently commissioned a global survey in 22 different countries questioning 15,000 parents which showed 91 percent of parents rank empathy as a key social skill they would like their child to develop, but only 26 percent were aware that doll play could help their child develop these skills

  • Today Barbie launches an online hub featuring resources for parents, caregivers, and children, to support them in their social processing skills which has been developed alongside leading empathy expert, writer,

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