New Data Shows Health Care Policy and Costs Top of Mind for Consumers Leading Up to 2020 Presidential Election

Sapphire Digital Survey Reveals Consumers’ View of Health Care Price Transparency and How Health Care Policy Will Influence Their Vote

Sapphire Digital, a leader in empowering consumers to make better choices that deliver health care savings, today announced survey results assessing consumer views on the health care system and health care policy leading up to the 2020 presidential election. The findings reveal health care policy will influence 79% of U.S. adults’ votes in the election, with 50% of those consumers reporting health policy will most influence or heavily influence their votes compared to other policy issues. Additionally, more than one-third (34%) of adults surveyed report they would like to see both presidential candidates prioritize lowering care costs leading up to the election.

For years, health care costs have been on the rise and the recent financial impact of COVID-19 has made cost concerns even more prominent. With consumers looking to

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How Consumers Are Redefining the Value And Consumption Of Nutrition And Immunity Products


October
14, 2020

4 min read

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The saying, “an ounce of prevention is worth a pound of cure,” is so relevant in the current scenario wherein the world is grappling with the pandemic. Over the years, the nutrition segment has grown significantly owing to a fundamental change in attitude, behavior, loyalties and buying habits. This year, we have observed an irrevocable shift in consumer consumption patterns across industries with the nutrition category taking the lead.

On the cusp of a tipping point before the pandemic, the wellness movement across the globe is witnessing a significant change with holistic health, immunity, and nutrition becoming quintessential buzzwords. One such shift is the preventive approach to wellness taking the center stage. As per the BCG COVID19 Consumer Sentiment Survey 2020, over 28 per

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Consumers Are Eating Healthier and Cooking More, Food Execs Say

Mark Clouse, the chief executive of

Campbell Soup Co.

speaking at The Wall Street Journal’s Global Food Forum on Monday, said eating on the go, which had been popular before the pandemic, has declined dramatically.

People turned to comfort food initially during the outbreak, Mr. Clouse said. “What we’re seeing now is a greater level of balance and a return to some of those health and wellness trends,” he added.

Kellogg Co.

Chief Executive Steve Cahillane told attendees at Monday’s virtual forum that the company has a chance to appeal to more people given their change in habits. “People are having breakfast together with their families,” Mr. Cahillane said.

Mars Inc. President of Innovation Jean-Christophe Flatin said in a discussion at the forum that consumers are paying more attention to nutrition and packaged-food labels than they did before the public-health crisis. But they don’t just want food that’s nutritious—it still

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